<aside> 💡 This is page is the Purpose, Principles and Priorities for Scott and Catherine Henson (whose family nickname is “The BearCat Clan”). This is was created to help us think through our contribution in creating a regenerative (and therefore sustainable) world for all of life on our beautiful planet.

The 3Ps (and 5Ps) Framework is discussed very well here (please review, very helpful!):

3P Framework - Robbie Bach

A more in-depth version where you continue to work through your plan is here:

The 5Ps: Achieving Focus in Any Endeavor | cek.log

While these are in the context of more business oriented areas, the framework can be applied to any area of life and any project scope.

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Purpose

When writing a purpose statement, it’s important to consider each word and to make sure it acts as your north star or guiding light. Ideally it lasts for all of time but certainly should be thought of as a 10+ year purpose statement when writing it. As you consider each word, think about what each of the words actually means. Please consider referencing the above material as you put together your purpose statement.

Learn, embody, and teach balance with ourselves and the world

What do each of these words mean?

• Learn. We are committed to lifelong learning with a “beginners mind” mentality
• Embody. In our every-day actions we will live what we hope for the world
• Teach. The best way to scale any worthy change is to teach those around you why it’s important and how to do it
• Balance. The key to a sustainable, happy life is one in fully present and engaged balance
• Ourselves. There is no outer change in the world without starting with ourselves first. What is inside of us, manifests in the world.
• The World. Our family, friends, city, state, country, world including all living things – people, plants, animals and organisms.

How do we ensure this is a useful purpose statement?

• It’s an enduring strategy/touchstone that forms our direction
• Constant for a long period of time
• Aspirational and Achievable
• Very rarely changes
• Ideally a crisp, one sentence statement

Clarifying Questions: